New! HIPAA Compliance for Web Sites and Tracking Technologies, Social Media, and Patient Reviews

Description

The Internet is flooded with highly visible HIPAA violations committed unknowingly by healthcare providers. Now, OCR and the FTC say invisible website tracking technologies like Meta Pixel and Google Analytics violate patient privacy rights protected by HIPAA, the Federal Trade Commission Act, and the FTC Health Breach Notification Rule. These serious, dangerous violations are caused by routine strategies to attract and engage patients promoted by website developers and healthcare marketing consultants.

Both highly visible and invisible tracking tech violations expose Health Care Providers to liability and patients to dangers ranging from medical identity theft to harassment. Even “invisible” online tracking technologies can be found easily by downloadable software applications that put Health Care Providers in the cross-hairs. However, some simple HIPAA compliance steps enable providers to engage patients effectively on the Internet and avoid these dangerous risks.

Learning Objectives

• Website HIPAA Compliance
• New Prohibition of Tracking Technologies (Meta Pixel, Google Analytics)
• Social Media HIPAA compliance
  • Facebook – common violations - Terms of Use – Prohibited  
  • Facebook Terms of Use and Posts Prohibited by Facebook
  • How to use Facebook in compliance with HIPAA and Facebook’s Terms
• Reviews by patients posted on Internet platforms
  • What you may do
  • What you must not do

This webinar explains HIPAA Compliance Safeguards allowing Health Care Providers to do effective Internet-based marketing and comply with HIPAA.

Areas Covered

• HIPAA Rules covering Web Sites and Social Media Web Sites are Subject to HIPAA Rules
  • Covered Entity’s Social Media Web Site
  • Covered Entity’s Web Site
  • 2 Simple Web Site Safeguards
• Major New Web Site Liability – Tracking Technologies
  • How to avoid Tracking Tech Liability
• HIPAA Rules Covering Patient Reviews
  • How and When Patient Reviews Violate HIPAA
  • Simple Safeguards for Patient Reviews to Avoid HIPAA Violations

Why Should You Attend

Attend this webinar to learn the simple administrative safeguards from the HIPAA Privacy Rule that protect Health Care Providers from liability for common, dangerous HIPAA violations on the Internet. Healthcare is a profession and also a highly competitive business.

Providers, large and small, depend on marketing for organizational growth and stability. They know the Internet and social media are today's marketplace where patients look for Health Care Providers. However, Providers often employ Internet-based marketing and social media strategies that unwittingly expose them to liability – a danger that can be avoided easily when you know how.

Who Should Attend

• Health Care Providers – For-profit and non-profit
• Health Care Provider HIPAA compliance officials
• Provider staff tasked with new patient attraction, patient engagement, provider’s Facebook page, and provider’s reputation management
• In-house and outside legal counsel
• All Vendors of Health Care Advertising, Marketing, and Social Media Services
• Vendors of patient engagement and attraction services
• Owners of small and medium size Health Care Provider Practices
• Owners and senior managers of Advertising and Marketing firms that cater to healthcare, wellness, and health-related customers
• C-suite and board of director members of large healthcare providers who are responsible for compliance oversight and who must know how to recognize HIPAA violations by their organization on the Internet